ABOUT US

I am the face behind Independent Hotels: Since 2016, I've poured my heart and soul into steering this company with genuine passion and steadfast commitment. With a deep understanding of hotel technology distribution, yield management and sales & marketing, I proudly serve as a Distribution Consultant specializing in high-end & lifestyle boutique hotels. My journey revolves around luxury hotel brands, marketing affiliations, and tech companies. As a business owner and advisor, my main role involves drafting a curated distribution strategy; guiding hotels on optimizing their distribution landscape, from new technology implementation to seamless channel integration, and auditing. My introduction in the hospitality industry spans over 15 years, during which I held various key positions. I began as a Distribution Manager at WorldHotels and later served as Head of Revenue & Distribution and Director of Business Development at Design Hotels AG. Before founding my own company, I also gained valuable insights as Senior Account Management for Strategic Accounts at Sabre Hospitality Solutions. Throughout my career, I've aquaired wide executive expertise working with properties in Italy, German speaking countries, France, the Mediterranean, Africa and Latin America, embracing the richness of diverse markets. When I'm not immersed in the world of hospitality, you can find me exploring new culinary delights or enjoying moments of relaxation in unexplored destinations worldwide. I'm always excited to connect with like-minded professionals and hotel enthusiasts, so feel free to reach out and let's chat about hospitality!

As a Tech Lead, I am driven by my fascination with leveraging data to facilitate well-informed decisions. My expertise revolves around optimizing hotel distribution, executing hotel implementations, auditing distribution channels, automatizing processes and generating comprehensive BI reports. Florentina Sun is a dedicated professional immersed in the hospitality industry. With more than a decade of experience, she has been making significant contributions within the realm of independent hotels since 2016, holding the esteemed position of Tech Lead. Florentina's journey within the hotel sector commenced in 2013 when she began as a Distribution Analyst at Design Hotels. It was there that she cultivated a deep passion for refining hotel distribution strategies. An alumna of École hôtelière de Lausanne, Florentina honed her skills and knowledge in hospitality management. Her educational pursuits have expanded to encompass data science and analysis. Her enthusiasm thrives within the intricacies of the industry, as she is perpetually in pursuit of innovative approaches to enhance efficiency and optimize booking channels. Throughout her professional journey, we have the privilege of collaborating closely. Together, we have formed a synergistic team that perfectly aligns with the ethos of Independent Hotels. Anticipation fills Florentina as she contemplates the future of hospitality and the boundless prospects it offers for integrating technology with personalized guest services. Whether fine-tuning distribution strategies or extracting insights from data, her commitment to advancing the industry and establishing a lasting impact remains unwavering.